The story of Broom : an app designed for you
Broom was born from a simple and profound conviction: health, wellness, weight loss and maintenance should be accessible to everyone, without guilt or pressure, with real everyday usefulness.
Behind this project is a team with over twenty years of experience in sports, coaching and health, who have supported thousands of people, passionate athletes, committed families, seniors mindful of their balance, but also individuals facing weight loss and sustainable maintenance challenges.
This human experience revealed a reality: traditional apps don't meet real expectations, they often lack personalized support, sincere recognition, or simply a motivating and caring approach.
It was during a family evening, during a sincere discussion about these shortcomings, that the idea of Broom was born. Two founders, a sports coach and a healthcare professional, decided to take on this bold challenge. Their ambition? Create an intuitive, innovative and human app that adapts to each person according to their needs, rhythms, and goals.
Supported by a passionate technical team, developers, webmasters, graphic designers, all driven by a futuristic vision, Broom was designed to value every effort, recognize every progress, and encourage lasting balance. Because every user deserves clear, warm, motivating and above all respectful support.
Broom is not just an app. It's a true daily companion, designed to accompany you in your victories as well as your doubts, to reconcile pleasure and food, action and reflection, freedom and commitment.
With Broom, rediscover the joy of taking care of yourself, in your own way, with confidence and serenity.
Our mission : making wellness accessible to all
Move naturally
Encourage physical activity without constraints.
Eat better
Help everyone understand what they consume.
Reward yourself
Transform every effort into satisfaction and progress.
Our goal is to create a motivated community where every small step counts.
Behind BROOM, a passionate team
Complementary profiles, united by the same vision: intelligent wellness.
Ridgy
Co-founder
The most tireless, he's also the one who always has a new idea before the previous one is even finished. An entrepreneur at heart (and in his schedule), he's tested so many fields that we wonder if he's not collecting experiences like others collect fridge magnets. Visionary and energetic, he pilots Broom in turbo mode... while claiming he's "taking his time". When he's not launching a project (or two), he likes to remake the world over coffee so strong it could stand on its own.
Sylvie
Co-founder
The most imaginative, she transforms any vague idea into a creative concept as brilliant as an Instagrammable sunset. Jovial and dreamy, she brings that touch of poetry that feels good in a sometimes too square universe. Ultra-adaptive, she can go from a crazy brainstorming session to a meticulous creation session without even losing her smile. Sensitive and sparkling, she's also known for saying "I thought of something last night"... a phrase that usually announces something brilliant (and sometimes a bit wacky, but we love it).
Codify Agency
Digital Agency
Amine, a passionate developer, brings a clear and structured vision where every idea becomes a feasible and elegant concept, thanks to an approach combining technical rigor, attention to detail and constant curiosity. In this dynamic, Codify Agency stands out as the workshop where these ideas amplify to take the form of digital products that breathe creativity and efficiency. A true modern laboratory where tireless developers, imaginative designers and passionate creators meet, the agency transforms every "what if..." into a sleek website, smart application or memorable visual experience, wielding strategy, design and technology with precision and audacity.
Tissam
Designer
Creative UI/UX designer, she imagines for Broom a motivating and pressure-free universe... even if you skipped the workout or ate all the chocolate. Always radiant and smiling, she creates soft and intuitive interfaces that reward effort rather than guilt.
Our values
Simplicity
A clear and constraint-free approach to wellness.
Motivation
Coach, challenges and rewards: the user stays motivated.
Valorization
Every action counts and is rewarded: your daily life gains value.
We see a future where health is simple, connected and motivating.
We believe in technology that accompanies without replacing, in AI that motivates without judging, and in a community that helps each other. Broom grows with you — every day, every step, every meal.